• The Mum Tribe

Boss Mums: Hayley of Addison Clothing

If you've ever looked for maternity clothes, you'll know that the majority are just well... hideous. Not so for Addison Clothing's amazing range of clothes for women. Pregnancy friendly, breastfeeding friendly, and also perfect if you're not pregnant or breastfeeding, women love Addison Clothing so much, the most popular styles usually sell out in hours.

Hayley, the founder of Addison Clothing is a total Boss Mum, and is chatting with me about starting her own business and growing it while having a family.

Tell us a bit about you and your family

Me and my husband have known each other since we were 15 and got together after High School. We had our oldest Luca when we were 21, followed by Ollie a few years later (Our boys are now 8 and 4). We got married 2 years ago in Rarotonga with our closest family and friends, it was such a fun week!

What made you decide to start your own business?

After having my youngest son, I found it hard to find breastfeeding clothes aimed at younger mums. I just wanted a t-shirt dress that I could breastfeed in so I decided to start a business. I wanted the clothes to be practical, good quality, easy to access if you were breastfeeding and most of all affordable for mums that had just finished work to have a baby and families would be down to one income.

How did you get started?

I started off the brand by making the dresses myself, at this stage my boys were 5 and 1 and I also worked part time in an administration job. I would come home and spend the evenings sewing late into the night. I would make the dresses and sell them on Facebook or at local markets.

The demand for the dresses grew and I could no longer keep making them myself so I decided to outsource the manufacturing and build a website that I could sell them on. This meant that I could have a lot more stock available and the brand has since grown a lot from there.

How do you juggle working on your business and running a household?

I run the business from home which is great because I don’t have a long commute to work and the kids school is only down the road, but it also means in can find myself back in the office in the evenings and weekends. So I set hours that I work and try to do my best to stick to them. I work while the kids are at school, This is the same hours that my staff member Tessa works, and then I will usually work in the evenings too.

Although running a business is a lot of work it is great that I am my own boss and can take the day off when they kids have sports day on at school or we want to head away for a family weekend and I can take the Friday off.

Do you have any tips for other mums wanting to start their own business?

Start small and allow the business to grow organically, this puts less pressure on yourself and allows you to keep up with the growth. Make sure when making business decisions that they always fit within the vision for your business and you always make the business work for you and your family. If you can, keep your business online- this means there is a lot of room for flexibility when you are a mum, you can set your own hours to work around your kids.



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Dunedin, Otago, New Zealand